Targeting

Target people who matter to you

Pandora has been personalizing the listening experience for over a decade, developing first-in-class methods to cultivate quality audiences for advertisers. With over 78M active people persistently logged-in on a monthly basis, we observe over 1 billion data points every day. This is the power of our logged-in user base. Our listener data is always informing and updating Pandora’s targeting capabilities. That’s how we ensure our partners are engaging with the most relevant, high-value audiences.

Pandora provides quality, scale and simplicity for reaching audiences. With a 100% registered user base, we combine our rich 1st, 2nd and 3rd-party data to deliver highly engaged target audiences. We have over 1,300 audience segments to date.

Whether you want to reach fitness-driven moms in Atlanta or mobile Gen Z in Sioux Falls, Pandora’s targeting platform allows us to zero in on your audience. This precision targeting, combined with our massive scale, makes your ad dollars go further. So every impression is a smart impression. The proof is in the data. More of who you want.

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