User-Submitted Mixtape

The User-Submitted Mixtape allows advertisers to creatively capture an actively engaged audience on Pandora. The mixtape consists of songs submitted by listeners based on themes selected by the advertiser. The solution consists of two execution phases – the first phase is to request song suggestions from listeners, and the second phase is to promote the completed User-Submitted Mixtape. Brands will receive 100% share of voice in-station while the second phase is active.

Elements:

Phase 1:

  • Song Submission Banner (+ Skin on Web)

Phase 2:

  • Notification Email
  • Traffic Driver Banner (+ Skin on Web)
  • In-Station Banner (+ Skin on Web)
  • In-Station Video
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