Sponsored Listening

Sponsored Listening is Pandora’s newest reward-based advertising solution. Listeners are offered either one hour or four hours of uninterrupted music, in exchange for active attention and engagement with your brand.  Active brand attention includes watching a video or engaging with a rich media unit, like a swipeable slide gallery or interactive 360-degree product spotlight. Within the Sponsored Listening session, the advertiser has 100% share of voice, creating an intimate connection between the brand and the listener.

Elements:

  • Trigger Banner
  • Video
  • In-Reward Banner
  • Optional: Post Reward Audio
  • Optional: Post Reward Tile
  • Optional: Post Reward Banner
  • Interactive Rich Media (Please reach out to your seller for details)
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