Unveiling a New Pandora Look That Reflects YOUR Music Experience
By Tony Calzaretta, VP Creative Services, Pandora
We’ve been with you for years. We’ve adapted to your musical tastes, served up your favorites, and surprised you with unexpected discoveries. And we’ve continued to evolve your listening experience with the launch of Pandora Plus and the new features for our ad-supported listeners, which are now available to everyone today. To celebrate that milestone, we’re unveiling a new brand to enhance your Pandora experience and help bring your music to life.
Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.
Our new logo, with its vibrant and bold color scheme, showcases the next phase of the product and the music experiences Pandora brings you. Rolling out today, you’ll begin to see the new app icon on your mobile device, whether you listen to ad-supported Pandora or Pandora Plus, with the fresh new look and feel coming to web and other devices over the year.
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