Top Advertising Sessions to Attend at CES 2017

Every year, hundreds of thousands of people descend upon the Las Vegas Convention Center to feast their eyes on the latest in consumer electronics. This January 4-8, it will be no different. As the 50th anniversary of CES and with so many exciting innovations on our radar—from virtual reality to IoT–this year is sure to be nothing short of spectacular.

But CES is not just for the techies and gadget enthusiasts. The last several years have seen a growing influx of marketers and advertisers—both on the showroom floor, in private meeting spaces along The Strip and at C-Space, CES’s creative hub. The reason is not that CES is shifting scope, but that the media world now understands the enormous impact tech has on consumer behavior. Keeping on the forefront of tech innovation opens doors for brands to enhance their overall customer experience.

With over 177,000 attendees at last year’s event, CES can feel a tad overwhelming (especially for the first-timer), but if you’re a marketer or advertiser who is planning on attending, we’ve got you covered.

We’ve compiled a list of sessions specifically related to the world of advertising and media—and ones that we’ll be attending ourselves! Please note that some of these sessions require a Deluxe pass but we’ve called those out next to the session title.

WEDS, JAN 4

Audience Intelligence, AI, Analytics and Advertising
9-10 AM January 4, LVCC, North Hall, N262 *Deluxe pass required
We expect to hear a lot about AI at CES 2017, but this panel brings it home for advertisers and marketers. A solid lineup of speakers will discuss the many ways advanced digital intelligence is creating change for consumers, and the brands trying to reach them.

Streaming: The Video Phenomenon of Everything
11:30 AM-12:30 PM January 4, LVCC, North Hall, N262 *Deluxe pass required
Video promises to be one of the hottest media topics of 2017, with appetite for on-demand and live video only growing. This panel will discuss the technologies and networks behind this “phenomenon.”

The Future of Content: Cross-Platform Monetization
2:15-3:15 PM January 4, ARIA, Level 1, Bristlecone 10
This panel discussion is sure to answer the question every marketer is currently wondering: how to make cross-platform technology work for their media plans.

Millennials Live the Smart Life
2:15-3:15 PM January 4, LVCC, North Hall, N257
Millennial tech habits have ushered in new expectations of personalization and on-demand. Backed with market research from GfK, this panel guarantees an interesting conversation around the intriguing behaviors of this generation.

Programmatic Buying and Targeting: Cross-Platform Advertising
2:15-3:15 PM January 4, LVCC, North Hall, N262 *Deluxe pass required
We’re seeing that cracking programmatic is on every marketer’s 2017 to-do list. Hear from some industry experts on how programmatic can improve not only efficiency, but decision making and optimization too.

THURS, JAN 5

The CDX CMO Interview
11:30 AM-12:30 PM January 5, ARIA, Level 1, Bristlecone 10
The CMO talks at CES never disappoint. This year’s conversation between the CMO of Coldwell Banker, the CDO of TBWA/Chiat/Day, and the SVP of JPMorgan Chase will discuss everything you need to know about the future of advertising.

C Space Storyteller: iCrossing, a Hearst Media Company
2:15-2:45 PM January 5, ARIA, Level 1, Pinyon 4 Ballroom
Every media professional at CES needs to make a stop (or two) at C-Space, the conference’s experiential program for brand marketers, creatives, agencies and more. We’re especially interested in this session with iCrossing on how tech innovation has created major shifts in customer behavior.

Forrester CDO Roundtable: Mastering Digital Transformation
10:15-11:15 AM January 5, ARIA, Level 1, Bristlecone 10
Forrester’s annual Chief Digital Officer Roundtable is a must-see at CES. This year, a group of CDO’s will discuss how they drive digital innovation within each of their organizations.

Brand Marketers Leap Into Virtual Reality
11:30 AM-12:30 PM January 5, ARIA, Level 1, Bristlecone 10
VR is going to be on everyone’s’ mind at CES, but this session specifically discusses how it (and other tech advancements) can be used to entertain and engage consumers in new ways.

CDX Master Class: Mastering Brand Innovation
9-10 AM January 5, ARIA, Level 1, Bristlecone 10
We’re looking forward to hearing from some of the best and brightest advertising innovators on how they navigate a rapidly changing consumer landscape to achieve major branding impact.

FRI, JAN 6

Marketing in the Moments that Matter
11:30 AM-12:30 PM January 6, ARIA, Level 1, Bristlecone 10
Successful advertising comes down to delivering the right message, to the right person, in the right moment. Hear from Pandora’s own Lizzie Widhelm and others on how to achieve this through consumer data and location-based targeting.

Branded Media Marketing across Platforms
9-10 AM January 6, LVCC, North Hall, N262
Rising through today’s media clutter is a challenge for every marketer. This panel will discuss the many ways marketing and creative teams must adapt their practices to fit this new landscape.

Modern Marketing: Digital Hieroglyphics
10:15-11:15 AM January 6, ARIA, Level 1, Bristlecone 10
If messaging is media’s new frontier—then GIF’s, memes and emojis are the earliest settlers. This panel will discuss how brands are looking to non-traditional messaging to connect more authentically. Plus, with executives from Emoji, Giphy and Tinder—this session is sure to be entertaining!

C Space Storyteller: Turner
10:15-10:45 AM January 6, ARIA, Level 1, Pinyon 4 Ballroom
Hear from one of the largest global media companies about how they tap technology to create personalized connections with their fans. Expect to hear all the key buzzwords—from virtual reality, to wearables, to artificial intelligence.

 

We’re looking forward to checking these out! And don’t forget that Pandora will be there all week, so be sure to following along with our #PandoraCES hashtag to get all the real-time updates, and hear about some of our own exciting upcoming product releases.

Back to all insights