At Pandora, we’re all about connecting artists, fans and brands through the passion point of music. There’s nothing that we love more than seeing artists collaborate with our marketing partners to bring their craft to life for Pandora’s 80 million active monthly listeners.
That’s what we did with Ford Country Built, which was recently honored as an Interactive Advertising Competition (IAC) award winner for Best Music Integrated Ad Campaign. The IAC awards are the first-ever awards program dedicated entirely to outstanding online advertising, in all its forms.
Ford Country Built represents a first-of-its-kind custom content station on Pandora, centered around country music, and designed to attract and engage Ford’s target audience. With a robust content refresh strategy reflecting the past, present and future of country music, the program pays respect to the grit and endurance that shaped the sounds of the genre, while bringing personal music discovery to life for the listener. This was a perfect fit for Ford, as country music exemplifies the principles of the brand and iconic truck series— “built tough” and “built to last.”
Over 2 million listeners engaged with the station during the campaign, helping to drive brand awareness and strengthen Ford’s relationship with country music fans. Over at Pandora, we couldn’t be more thrilled to receive this recognition!Back to all insights