Celebrating Creativity through Storytelling: Ford & The Custom Brand Station

Celebrating Creativity through Storytelling: Ford & The Custom Brand Station

June 19, 2016

The advertising community gathers at Cannes Lions this week to celebrate the power of creativity. At Pandora, creativity is the beating heart of the music people discover and love. It’s also the lifeblood that advertisers pour into their work to create a truly connected experience for their audience.

This week, we’re #celebratingcreativity by showcasing our innovative brand partners and their inspirational campaigns that feature attention-based media solutions through the use of Sight, Sound, Motion, Storytelling and Social Change.

Ford sought to promote it’s pick-up truck models through a music-oriented experience to celebrate country music’s past, present and future—a genre that resonates with many truck consumers. They partnered with Pandora to create a first-of-its-kind, episodic brand experience called Country Built, which is a Custom Brand Station that utilizes video, audio and mobile content to engage with Ford’s target audience.

Impact

  • 2M+ listener impressions1
  • Millward Brown Digital confirmed that listeners to Ford Country Built are more likely to associate Ford with country music than any other truck brand

You don’t need to attend Cannes to know that creativity is the currency of our culture.

To learn more about the Ford Custom Brand Station

click here

1 Pandora Internal Metrics, June 2016

Click below to read more of the #celebratingcreativity content series

Sight
Pandora’s Visual Ad Experience

Sound
Esurance & Serial

Motion
Taco Bell & Sponsored Listening

Social Change
Ad Council & Sponsored Listening

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