Celebrating Creativity through Social Change: Ad Council & Sponsored Listening

Celebrating Creativity through Social Change: Ad Council & Sponsored Listening

June 19, 2016

The advertising community gathers at Cannes Lions this week to celebrate the power of creativity. At Pandora, creativity is the beating heart of the music people discover and love. It’s also the lifeblood that advertisers pour into their work to create a truly connected experience for their audience.

This week, we’re #celebratingcreativity by showcasing our innovative brand partners and their inspirational campaigns that feature attention-based media solutions through the use of Sight, Sound, Motion, Storytelling and Social Change.

The Ad Council produces PSA campaigns to address the most relevant and pressing issues in today’s society. Their “Love Has No Labels Campaign” aimed to further the message of diversity and inclusion. The Ad Council partnered with Pandora to extend their social awareness messaging to a qualified and engaged audience of nearly 80 million active listeners.1

Impact

  • 52% lift in Ad Awareness among adults 18+2
  • 63% lift among Young Adults (18 – 24) wanting to learn and research more on diversity and inclusion2

60% of listeners take Pandora with them when they shop

You don’t need to attend Cannes to know that creativity is the currency of our culture.

To read the learn more about the Ad Council and Sponsored Listening
click here

1 Pandora Internal Metrics, October 2015
2 Millward Brown Digital, Brand Lift Study, November 2015

Click below to read more of the #celebratingcreativity content series

Sight
Pandora’s Visual Ad Experience

Sound
Esurance & Serial

Motion
Taco Bell & Sponsored Listening

Storytelling
Ford & Their Custom Brand Station

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