Celebrating Creativity through Motion: Taco Bell & Sponsored Listening
June 19, 2016
The advertising community gathers at Cannes Lions this week to celebrate the power of creativity. At Pandora, creativity is the beating heart of the music people discover and love. It’s also the lifeblood that advertisers pour into their work to create a truly connected experience for their audience.
This week, we’re #celebratingcreativity by showcasing our innovative brand partners and their inspirational campaigns that feature attention-based media solutions through the use of Sight, Sound, Motion, Storytelling and Social Change.
Taco Bell disrupted the QSR category by breaking into a new meal occasion, rounding out their menu from Breakfast to Late Night. When it came time to make a major disruption with their audience, they turned to Pandora for their attention-based media solutions and scale among Millennials. Taco Bell teamed up with Pandora on their launch for Sponsored Listening, allowing the brand to reward their target audience with an hour of uninterrupted listening in exchange for watching a Taco Bell video.
● 28% lift in message association1
● 16% lift in product association1
● 26% lift in awareness1
● 15% more likely to visit2
You don’t need to attend Cannes to know that creativity is the currency of our culture.
To read the learn more about Taco Bell and Sponsored Listening
1 Millward Brown Digital, June 2015
2 Placed Attribution, April-May 2015