Kellogg’s Pop-Tarts® tapped into the passion point of music to create a Brand Station on Pandora intended to engage teen listeners. The valuable time listeners spend in a branded content experience allows the brand message to resonate and capture attention. Thanks to a strategic partnership with Nielsen Catalina Solutions, Kellogg’s was also able to attribute actual in-store sales to the campaign.
- +3X ROI
- +7% lift in incremental sales, outperforming Nielsen benchmarks by 190%
- 347K station ads generated
- 466K total hours listened, translating to 53 years spent with the brand