Attribute In-Store Sales

Kellogg’s Pop-Tarts®
Mixtape

Attribute In-Store Sales

Kellogg’s Pop-Tarts®
Mixtape

Marketing Objectives
Deliver relevant content to teens
Activate lapsed buyers
Increase sales among existing buyers

Kellogg’s Pop-Tarts® tapped into the passion point of music to create a Brand Station on Pandora intended to engage teen listeners. The valuable time listeners spend in a branded content experience allows the brand message to resonate and capture attention. Thanks to a strategic partnership with Nielsen Catalina Solutions, Kellogg’s was also able to attribute actual in-store sales to the campaign.

  • +3X ROI
  • +7% lift in incremental sales, outperforming Nielsen benchmarks by 190%
  • 347K station ads generated
  • 466K total hours listened, translating to 53 years spent with the brand
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Back to all success stories