Drive Customer Acquisition

Fabletics®
Mobile Welcome Interstitial

Drive Customer Acquisition

Fabletics®
Mobile Welcome Interstitial

Marketing Objectives
Drive quality customer acquisition at a low eCPA
Generate sales through new "VIP" subscription memberships

Pandora’s mobile interstitial display solution provides first impression, full-screen delivery for advertisers, allowing them to showcase beautiful mobile creative. Fabletics took advantage of this impactful mobile solution with compelling creative that drove subscription memberships at scale.

  • +6,000 unique conversions in 2 weeks
  • 30% lower eCPAs with Pandora than other competitive ad networks
  • 4% click-to-conversion rate (CVR), nearly 4X the client’s benchmark
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