Audio captures the attention of people in a multi-tasking, always connected world. Through the Audio Everywhere solution, the Las Vegas Convention and Visitors Authority (LVCVA) drove direct conversion, promoting the hottest events happening in Las Vegas (e.g., Rock in Rio) and sending listeners to come for more information on upcoming events and to purchase their travel itineraries directly through the website. Custom-built audio messages captured listener attention across multiple platforms, creating a powerful ubiquitous approach and connecting LVCVA with consumers wherever they were. With this strategy, LVCVA messaged more than 75% of listeners off-web and on mobile, tablet, connected devices, and in-car. Due to the bond listeners have with their personal devices, LVCVA created a deeper emotional connection by reaching users on these platforms.
Another element of this campaign included the Brand Station solution – Vegas 24/7 Radio – which featured a customized playlist filled with EDM artists who have residency shows in Las Vegas.
- 6% lift in visitation among Pandora users, which equates to 152,462 additional visitors to the destination measured and optimized through Pandora partnership with Placed.
- Generated $110 million in incremental revenue for Las Vegas